Grand Casino in Oklahoma was my first account that I handled on my own under the guidance of our team’s creative director. I learned a great deal from this account. It gave me the confidence to take on any project that comes my way.
Integrating entertainers’ posters into our branded materials was something we had to do often. I created a template to simplify the process and keep the branding consistent. This template also made collaboration easy because it was easy to understand and execute.
As with the provided-art situation above, casinos changed up their promotions quite often so I had to keep that in mind as well when creating the other sizes. Having a strong templated brand gave me the freedom to get creative with the different promotion designs.